Creative Direction

Mega Pitches

Immersive Storytelling

AR / VR / XR

Experiential

Brand Narratives

I’m known for placing positivity and social purpose at the heart of the brand equation. Working with cross-functional teams, I create works that are delightful, provocative, and conceptual, to evoke emotions and shift perspectives.  

I've been lucky to have worked for top agencies (Leo Burnett, R/GA, VML, JohannesLeonardo, Momentum, Accenture Song) on leading brands (Nike, AMEX, Levi’s, Target, Jeep, Google, Chase, P&G, New Balance) crafting brand narratives for 360 advertising campaigns, large-scale experiential festivals and events, award-winning virtual reality and mixed reality projects, and Patented Intellectual Property.

Rori Duboff, Chief Innovation Officer, TBWA/Media Arts Lab
(former Managing Director, Accenture Interacitve Immersive Experiences)

“I have so enjoyed working with Serena because she always brings a confident, pro-active and enthusiastic approach to projects. She is incredibly collaborative and has done an amazing job working with colleagues across the firm. She has become the go-to creative resource for many of the tech innovation projects for XR as well as interactive new business. I think she will continue to succeed and make growing impact in the evolving Accenture.”